Ethical marketing all about relationships, giving people work they will get value from, and working within carefully obtained permissions. It’s about creating a brand that people will continue to trust, so you’re not just selling one book, but yourself as a person. This kind of work builds on itself and each thing that you do increases the overall messages you’re putting out, creating a cumulative effect.
Tag: promotion
A review of The Frugal Book Promoter by Carolyn Howard-Johnson
Ignore this kind of stuff and unless you win some kind of book lotto, your book will almost certainly fall into the obscurity that is an ever-present risk of modern authordom. What I like best about Howard-Johnson’s book is the simple, informal prose which is both warmly reassuring (‘of course you can do this’), and deceptively intelligent. The reader is encouraged and reminded of his or her own innate capabilities even as they’re goaded onto to raising the bar.
A review of How To Make Your Book Stand Out in a Crowd by Dave and Lillian Brummet
Why would they even think of your book when they decide that a book is what they’re going to buy? The answer is all about how effectively you’ve marketed yourself and your book. So easy to read, reference books like Purple Snowflake Marketing’s How to Make Your Book Stand Out in a Crowd (and it really is a crowd, and becoming more crowded all the time) are very important for authors.
A review of The Frugal Book Promoter by Carolyn Howard-Johnson
Throughout the book are quotes and suggestions from well known self-publicists and experts in the publicity field, along with a wealth of anecdotal information from Howard-Johnson’s own considerable experience. There are lots of examples, as well as some practical templates…
A review of Promote Like a Pro
There are quite a few books on the market which cover promotional skills, and how to handle the media, but Linda Radke’s Promote Like a Pro was specifically written for authors. It is a complete guide to obtaining serious and very low…