Ethical marketing all about relationships, giving people work they will get value from, and working within carefully obtained permissions. It’s about creating a brand that people will continue to trust, so you’re not just selling one book, but yourself as a person. This kind of work builds on itself and each thing that you do increases the overall messages you’re putting out, creating a cumulative effect.
A review of The Frugal Book Editor by Carolyn Howard-Johnson
This book fills a very special niche between the dry, technical style manuals and the more user-friendly, kinder-gentler teacher approach. Howard-Johnson’s presentation gives us the feeling that we are seated in her classroom (she is, in fact, a UCLA Writers Program Extension instructor) with the benefit that she will not disappear at the end of the semester.
A review of Talk Up Your Book: How to Sell Your Book through Public Speaking, Interviews, Signings, Festivals, Conferences and More by Patricia Fry
As a writer, we know the importance of self-marketing and it can be overwhelming. By utilizing Talk Up Your Book: How to Sell Your Book through Public Speaking, Interviews, Signings, Festivals, Conferences and More we can take on this subject with the professional guidance of many authors who have been there, done that, and made it easy for the rest of us.
A review of Writing Down the Bones by Natalie Goldberg
So Writing Down the Bones isn’t just a guide for writers to write better, it’s a guide for living better and for integrating that life with work that is immensely meaningful. This is a book that will open doors of perception that won’t be closed again when you close the pages.
A review of The Complete Guide to Self-Publishing, fifth edition by Marilyn Ross and Sue Collier
If you are serious about going the whole hog and self-publishing one, or many books, then you are going to become a publisher and trying to do it without this guide could be a big mistake. The Complete Guide to Self-Publishing is one of the most seminal, practical and valuable books on the topic on the market and it belongs on every self-publisher’s shelf.
A review of Speaking Volumes conversations with remarkable writers by Ramona Koval
Always Koval begins the process by establishing a sense of safety and trust in the author which leads to a tremendous intimacy and honesty on the part of the interviewee. Every interview is a pleasure, full of insight and wisdom. This is a delightful book that bridges the gap between author and reader.
A review of Voice of the Muse: Answering the Call to Write by Mark David Gerson
There is a warmth and an affirmative coaching quality to this book, but it isn’t only about urging you on. There are also some useful suggestions and exercises designed to help you work through your fears, and find out exactly what you need to write. There are exercises for overcoming block, even when it seems overwhelming, ways of coping with distraction and transition, and ideas you can use to deepen your characters, enrich your settings, and extend your plot.
A review of Standing at the Water’s Edge by Anne Paris
Standing at Water’s Edge provides a deep psychological understanding of what is required, and how we can allow ourselves deeper immersion into the world of our art, regardless of what kind of art we practice. The end result will be not only more powerful art, but a better sense of who we are and how to overcome the many fears that block our creative impulses in all aspects of our lives.
A review of How to Write Your Book (Guaranteed!) by Thomas A. Williams
Although it might not be for everyone; and there’s a fair amount of paper manipulation and fiddle, Williams’ system is one that will work in turning a good idea into a well constructed, pleasing book. The systematic approach makes the most of each person’s individual creativity, and even the little tips on writing are unique and clever in their approach. For anyone who struggles with large writing projects, this is an empowering, fun, and innovative process.
A review of The Write Advice – Inspirations, Observations and Affirmations from Classic and Contemporary Writers by Michael Meanwell
The Write Advice is an interesting collection of affirmations and sayings that you can enjoy whenever you need a little inspiration, to get yourself going, or just for a laugh. This is a neatly presented, well chosen group of sayings that can prove valuable for both changing your mindset, and finding camaraderie and support from the most lofty sources.