Ethical marketing all about relationships, giving people work they will get value from, and working within carefully obtained permissions. It’s about creating a brand that people will continue to trust, so you’re not just selling one book, but yourself as a person. This kind of work builds on itself and each thing that you do increases the overall messages you’re putting out, creating a cumulative effect.
Tag: nonfiction. how-to
A review of Dan Poynter’s Writing Non-Fiction: Turning Ideas into Books
The system is really quite ingenious, and makes a lot of sense. By setting up a manuscript in a way that looks quite like a book, prior to actually writing the book, you firstly create a kind of visual prompt…