Despite the relaxed, humorous and conversational tone, the subject is serious. With Facebook, Instagram, Google (including its search engine), Twitter, Snapchat, Skype and email all linking up, nearly everything that goes online is more or less in the public domain. An ill-thought through or offensive post can get you fired, can wreck your home life, can lose you friends, and even get you arrested.
Overall, Engagement From Scratch is a powerful, thought-provoking book, easy to read and full of powerful and immediately applicable information. It’s relevant to anyone who wants to use the Internet to market their work. Though the book isn’t specifically geared to writers, all bloggers are writers of one sort or another and most of the contributors have written books, so the ideas are very relevant to authors of any genre.