Frugality is Howard-Johnson’s stock-in-trade, and since none of her suggestions involve a large outlay, I’d say that picking up a copy of this book is about the most frugal and valuable thing a new author can do in order to generate inexpensive and highly credible publicity. The book is easy to read, and rich with Howard-Johnson’s own considerable experience. Above all, I think the point that she makes about treating the acquiring of reviews, not as an ancillary activity, but an integral part of the promotional campaign and one that cannot be skimped on, is key.
Tag: reviews
A review of the film “In the Bedroom,” (based on the novel by Andre Dubus)
In the Bedroom, based on the novel from Andre Dubus, is a study of a family in Maine, who suffers a horrendous tragedy and the aftermath of it. To say much more would give away too much of the plot. Suffice to say, it’s chock full of everything you’ve come to expect from Miramax, sublime acting, above average writing, and an excellent director at the helm.