Frugality is Howard-Johnson’s stock-in-trade, and since none of her suggestions involve a large outlay, I’d say that picking up a copy of this book is about the most frugal and valuable thing a new author can do in order to generate inexpensive and highly credible publicity. The book is easy to read, and rich with Howard-Johnson’s own considerable experience. Above all, I think the point that she makes about treating the acquiring of reviews, not as an ancillary activity, but an integral part of the promotional campaign and one that cannot be skimped on, is key.